What is UX/UI?

UX design is referred to the user experience design, while UI stands for the user interface design. Both are crucial to your digital product and need to work side to side closely together to result in a product that human beings can use. 

User Experience

UX design came as a new field with many companies just started recognizing  the importance of having an expert to closely updating their user experience based on results to retain their customers through having an on going update on their user experience. 

UX design usually confuses people because of the word “ design” which many people associate it with creativity , colors and graphics , while in fact the true definition lies in functionality as well as the process behind making products that provide a unbroken experience for the people who use the digital product (website or application).

UX designer job might be confusing and mysterious in the beginning but as you see your digital product gets responds from users, everything will make sense.

UX designers usually interview people and try to get what is in their mind in order to understand the basic need of using your website or application basic functions to create it in a smooth seamless way. 

Knowing who the target customers are, and how to make their experience with your product can be rewarding. As such, ‘functionality’, ‘usability’ and ‘user adaptability’ ranks high in their priorities for the product.

UX designers are generally focused on development of digital products, but the theory and process can be applied to just about anything.

Wireframing and Prototyping

Wireframing
Prototyping
Testing/Iteration
   Development Planning

Execution and Analytics

Coordination with UI UX Designers
Coordination with Developers
Tracking Goals and Integration
Analysis and Iteration

User Interface

User Interface is providing the controls for the UX to do its job!  Creating a good UI is a challenge, especially because it has to be spontaneous.

Users usually prefer a product over another product that has the same functionality due to the fact that they find this product more aesthetically pleasing for their eyes or there is part in their experience that is connected of how they interact with the buttons or the fields that makes them always come back to the same digital product. 

Some people like the consistency of apple products and applications and some cannot be held prisoned to the boundaries of apple products and they go to android. In line, sometimes it makes sense and sometimes it just doesn’t! 

All we know that the more seamless the UI, the more intuitive the product feels.

UI Designer Role 

Look and Feel:

Customer Analysis
Design Research
   Branding and Graphic Development
User Guides/Storyline

Responsiveness and Interactivity:

UI Prototyping
Interactivity and Animation
Adaptation to All Device Screen Sizes
Implementation with Developer

A user interface designer makes technology easy and intuitive for people to use. User interface designers work on the areas where users directly interact with the product.Something that looks great but is difficult to use is exemplary of great UI and poor UX.While Something very usable that looks terrible is exemplary of great UX and poor UI.

 We will assist you make the next big thing useable!